Ingrid Campbell

About Ingrid Campbell

One thing I love about Marketing is that there’s never a shortage of new things to learn. As the leader of an internal agency responsible for representing Washington Trust Bank to both business and consumer audiences I am focused on providing strategic oversight, removing roadblocks, and building an all-star team with the right blend of core staff and freelancers. Together, we produce, design, write, and code in support of internal clients that include four lines of business, seven unique regions in the Pacific Northwest, and more than 40 branches. What makes marketing WTB so unique is that our customers include everyone from a Generation Z getting their first bank account to a CEO of a multi-million dollar company. It’s a cool challenge, and I love finding new ways to engage these audiences and move our brand forward. I’m extremely proud to work at Washington Trust because of its history and heritage. Clients love the fact that we’re a large private bank in an era when there aren’t many left. There’s a belief system here that says, no matter what kind of customer you are, we’re going to give you exceptional personal service from a living breathing human being. At WTB, I’ve laid the foundation and guided the strategy behind initiatives such as: • A full branding and PR campaign called Watrustology. • Our current consumer-focused campaign, Be Financially Awesome. • A testimonial campaign that allowed some of our best commercial clients to rave about us on camera.When I’m not a work, I’m usually spending time with my husband, my dog, and a glass of wine. I also love to run because it\'s the ultimate de-stressor—which I need as a lifelong fan of the Buffalo Bills.

Experience

1. Director of Marketing VP

   Washington Trust Bank

   Apr 2005 — Present · Spokane, WA, US

   Set the vision and lead the marketing efforts for Washington Trust to achieve its strategic objectives. Focused on strategic planning for the marketing activities that support the growth of the bank’s multiple lines of business and locations throughout 7 diverse regions within the Pacific Northwest. Attract and develop an in-house team of experts in marketing and hiring the best external resources to create the ultimate group of talent for every project. Primary responsibilities include:• Strategic marketing planning• Oversight of creative development and execution• Fostering a culture of growth and career development for the team• Budget development and management

Education

• State University of New York at Fredonia

  Bachelor of Science (BS), marketing and English

  1981 — 1985

• Northwestern University

  Bank Marketing School

  2005 — 2006

Skills

• Marketing
• Event Management
• Event Planning
• Sales
• Management
• Customer Service
• Microsoft Excel
• Editing
• Microsoft Word
• Microsoft Office
• Marketing Strategy
• Marketing Communications
• Advertising
• Strategic Planning