Ingo Marx

Advisory Board & Buiness Development, Go-to-market Strategy & Implementation @Cyreen

Hamburg, DE
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jan 2018 — Present

Advisory Board & Buiness Development, Go-to-market Strategy & Implementation @Cyreen

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Frankfurt, DE

AD tech Retail Media: Contact based and Data-driven instore ​digital signage system for ​FMCG brands.Generating Shopper & Category-Insights, driving conversion and building brand equity at the POS

SKILLS

UnternehmensführungAdvertisingOnline AdvertisingMarketingstrategieDigital MediaSoziale MedienMarkenentwicklungIntegrated MarketingSocial Media MarketingManagementDigitale StrategieDigitale MedienMarketingSocial MediaWerbungOnline-MarketingE-CommerceKreativstrategieOnlinewerbungMarketingkommunikationDigitales MarketingIntegriertes Marketing

ABOUT INGO MARX

I\'m a Senior Executive with 20 years of experience leading growth, transformation, and brand innovation across Retail, FMCG, Automotive, B2B and Telecommunications.Throughout my career, I have scaled organizations, led large multi-market teams, and managed P&L for complex, cross-border businesses. My work spans global brands such as Rewe, EDEKA, Metro, Lidl, Nestlé, Jägermeister, BMW, Mercedes-Benz, Maserati as well as major telco players like Telefónica and Vodafone.Core Leadership Competencies • International General Management: multi-country operations, P&L, governance • Growth & Transformation: scaling, restructuring, portfolio repositioning • Strategic Brand Leadership: global brand platforms, integrated marketing, customer experience • Commercial Leadership: investor relations, contract negotiations, global new business development • People & Culture: multicultural leadership, global talent development, succession planning • Digital & Data Innovation: predictive analytics, customer journey optimization, digital platforms, Ad-TechI thrive at the intersection of brand, data, and technology — helping businesses transform their customer experience while delivering measurable growth and organizational impact.In addition to my executive leadership roles, I serve on the Advisory Board of C.A.P. by Cyreen, supporting international FMCG brands with data-driven in-store media solutions.

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