Inga Café-Ruoff
Senior Product Designer @PurposeMed
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WORK HISTORY
Senior Product Designer @PurposeMed
Designing end-to-end patient experiences for a healthcare platform serving 50K+ across North America. I partner with product, engineering, clinical, and business teams to build scalable journeys that drive activation, engagement, and better health outcomes.Recent work focuses on reducing friction in the booking flow, shipping lab results to improve patient engagement, and designing in-platform access to new treatment services that enable a more comprehensive, connected care experience.
EDUCATION
Western University
Bachelor of Arts (Honours) - H.BA, Political Science
ABOUT INGA CAFÉ-RUOFF
As Senior Product Designer at Freddie (PurposeMed), I shape care journeys that help patients access and navigate health services with confidence and ease. I work across strategy and execution, turning ambiguity into high-impact experiences guided by data, constraints, and real user needs, shipping products that deliver outcomes and drive growth. My experience spans healthcare, fintech, AI, and SaaS, from building 0→1 products to optimizing at scale.
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