Inga Verbicka

About Inga Verbicka

A passionate and results-oriented market researcher with 14 years of experience in consumer insights. I uncover unmet needs and identify customer behavior trends to fuel product innovation and enhance customer experiences. A strong leader, I foster high-performing research teams and excel at problem-solving, delivering strategic solutions that drive business growth-PROFESSIONAL EXPERIENCEMANE USA: Director, Consumer & Sensory Insights Responsible for developing consumer insight vision by identifying and delivering actionable unmet consumer needs to drive fragrance opportunities across categories- Develops strategic research platform and sets direction for actionable learning plans for perfumery, clients, and cross-categories development- Collaborates with marketing, sales, category management, and R&D on new business opportunities- Leads domestic cross-category consumer insights group and manages departmental budget.CHURCH & DWIGHT: Sr. Research Scientist, Consumer & Sensory Insights Responsible for designing and organizing consumer research, followed by presenting concise findings to R&D, Marketing and Executive teams to guide product development and drive innovation- Guided & collaborated with development partners for fabric/pet/oral/sexual health categories to determine objectives, action standards for ongoing product research. Provided recommendations & project implications based on test findings- Developed strategic research initiatives aligned with organization / category vision that provided holistic understanding of consumer/product from overall experience perspective- Responsible for supplier selection, methodology & data interpretation based on unbiased bidding process- Influenced by educating the organization on value of consumer experience and user benefits.ROBERTET, INC: Sr. Sensory & Consumer Insights SpecialistResponsible for consumer insight and sensory testing of fragrances suitable for multiple product applications which are used for guidance in product development- Developed, coordinated, executed and analyzed market research for various product applications- Designed scientific methods for testing varying product applications, focusing on descriptive analysis- Engaged with project teams to provide effective input to influence technical and operational direction of a project.

Experience

1. Director, Strategic Product Insights

   CURION

   Oct 2024 — Present

Education

• Centenary University

  Master of Business Administration - MBA, Marketing

  2016 — 2018

• Academy of Modern Applied Psychology

  CBT Practitioner

• Ramapo College of New Jersey

  Bachelor of Science (BS), Mathematics and Physical Engineering

  2009 — 2011

• The Center for Professional Advancement

  Certificate, Sensory Evaluation

  2011 — 2011

Skills

• Product Innovation
• Consumer Behaviour
• Consumer Insight
• Qualitative Research
• Quantitative Research
• R&D
• Product Development
• Cosmetics
• Personal Care
• Fragrance
• Research and Development (R&D)
• Formulation
• Cross-Functional Team Leadership
• Ingredients
• Marketing Strategy
• Laboratory
• Analytical Chemistry
• Consumer Products
• Microsoft Office
• Sensory Evaluation
• Raw Materials
• Methodology
• Polymer Science
• Chemistry