Infant Eden Miranda
Digital Marketing Associate | Program Analyst | Engineer
- Role
- Digital Marketing Associate at Prime Video & Amazon MGM Studios
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Infant Eden Miranda
Engineer by degree, growth-builder by choice. 3.5+ years across tech and marketing…
Experience
Digital Marketing Associate
Prime Video & Amazon MGM Studios
Sep 2023 — Present · Chennai, IN
Regional Marketing: Currently responsible for executing and managing digital marketing campaigns across the Middle East and North Africa (MENA) region, including key markets such as Saudi Arabia, Egypt, UAE, and South Africa. Previously managed campaigns for Southeast Asia, covering Thailand, Malaysia, Philippines, Indonesia, and Singapore.• Campaign Management: Develop and deploy targeted marketing strategies across multiple platforms, including Prime Video’s console, Android, and iOS applications, ensuring optimal reach and engagement within the specified regions.• Advertising & Process Optimization: Oversee advertising efforts on Amazon’s main web platform, integrating diverse marketing processes to enhance visibility and user interaction.• Data Analytics & AI Integration: Collect and analyze user exposure data to drive performance improvements and elevate user experience. Implement AI-driven insights to inform and refine marketing strategies, ensuring data-backed decision-making.• Strategic Collaboration: Work closely with cross-functional teams to ensure cohesive marketing efforts that align with broader business objectives and deliver measurable results across all targeted regions.
Education
Sathyabama Institute of Science & Technology, Chennai
Bachelor of Engineering - BE
2017 — 2021
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