Inês Rodrigues
Regional Head of Marketing Latam & Brazil i Nail Category @Coty
Signup · Get unlimited contacts
WORK HISTORY
Regional Head of Marketing Latam & Brazil i Nail Category @Coty
Sao Paulo, BR
Expanded remit to lead both regional growth and full in‑market brand ownership for Brazil, accelerating growth for Risqué’s premium lines and white space pillar.Risqué is the N1 Mass Beauty Brand in Brazil, selling more than 150M products a year & the most recalled female brand in Brazil, having won Folha SP Top of Mind Award for 11 consecutive years.
EDUCATION
Nova School of Business and Economics
Master of Science (MSc), International Management
Nova School of Business and Economics
Bachelor of Science (BSc), Economics
Università Bocconi
Master of Science (MSc), International Management
SKILLS
ABOUT INÊS RODRIGUES
Senior Marketing Leader with 10+ years shaping iconic FMCG & beauty brands across the UK & I, Europe and LATAM. I’ve led multi‑brand categories and P & Ls up to across 20+ markets, driving strong revenue growth, market share gains and white‑space expansion. Multidisciplinary, resilient and people‑centric — passionate about building brands that shape culture and drive conversation. European national with UK permanent residency.Core Skills: P&L Ownership & Commercial Strategy | Brand Strategy & Global‑to‑Local Activation | Integrated Marketing (Paid, Owned, Earned)| Media Strategy & Performance Marketing | E‑Commerce & Omnichannel Growth | Innovation & Go‑to‑Market (GTM)| Consumer Insights & Analytics | Portfolio & Category Management | Multi‑Brand & Multi‑Market Leadership (20+ markets)| Cross‑Functional Influence (Sales, Finance, Supply, Media)| Team Leadership & Capability Building | Digital Content & Creative Strategy
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.