Inese Silina
Creative Director ➥ Global Branding & Retail ➥ Consumer Goods | Sports | Outdoor | Sustainability ➥ Building Purpose-Driven Brands & High-Impact Teams Driving Global Results
- Role
- Creative Director Owala Blenderbottle Oath Whiskware at Trove Brands
- Location
- Park City, UT, US
- LinkedIn followers
- 500 followers
About Inese Silina
Lots of Creatives say they\'re a Creative Storyteller but few understand that stories come with a responsibility to inspire AND take action. Here\'s a little bit of my story. I moved to the US with a single suitcase and limited ability to communicate; English is my second language. After landing two scholarships (graduating magna cum laude) enter, Nike, the behemoth of action and storytelling. We all know \"Just Do It\" but few have lived it from the inside out – embedded into every demand and driven into every challenge. Making it past the tonnage of applicants, only a handful are able to ride the waves of the fast-changing re-orgs or volume of work. I did that like a champ for over 10+ years. Think of Nike as my Corporate boot camp with the butt-kicking to prepare and inspire work and others to successfully rise to unforeseen heights – across hundreds of projects, mediums, platforms, to deliver outstanding inspirational consumer experiences. Whether on the agency and brand side, initiatives small or global in scale I thrive most when I\'m envisioning how to extend a brand, setting a new direction while bringing iconic sports moments to life and product innovations to launch. The best part? Leading with purpose and sharing the journey with workmates that fills my cup every single day. My shortlist of expertise includes: Creative strategy, concept, and design direction Art direction / lead all aspects of photo and video shoots including post-production Connecting the journey between offline (retail) to online (digital, social) environments Experiential design (events & retail & OOH launches) Sustainable packaging systems development Understanding of the brand creative/marketing process Maintaining creative partnerships network Team player, manager, and collaborator Astute attention to detail and meticulous organizational skills A passion for the athlete, outdoors, sport, and culture Motivation and drive to see projects through to the finish on schedule and within budget Let\'s do it and connect here or via email i••••••••@yahoo.com
Experience
Creative Director Owala Blenderbottle Oath Whiskware
Jun 2025 — Present · Lehi, UT, US
As Creative Director at Trove Brands, I lead the creative vision across a diverse portfolio—Owala, BlenderBottle, Oath, and Whiskware—building high-performing teams and ensuring cohesive design, messaging, and brand identity. I collaborate across functions to drive brand growth, elevate global reach, and deliver creative strategies that deepen engagement. I also spearhead process improvements that streamline execution and accelerate speed to market.
Education
Art Academy of Latvia
Bachelor of Fine Arts - BFA, Painting
Academy of Art University
Master's degree, Graphic Design
Oregon College of Art and Craft
Extension Program, Beginning Letterpress
2011 — 2011
Skills
- Graphics
- Visual Communication
- Art Direction
- Experience Design
- Creative Direction
- Graphic Design
- Adobe Creative Suite
- Interaction Design
- Design Strategy
- Logo Design
- Packaging
- Typography
- Concept Development
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