Ines del Fabbro
Content Lead Creative & Content Strategy @Two Circles
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WORK HISTORY
Content Lead Creative & Content Strategy @Two Circles
Montréal, QC, CA
I lead creative and content strategy for global sports and entertainment brands, turning insights into stories that strengthen fan connections and brand love.My role bridges strategy and execution, from ideating and shaping brand narratives to guiding creative teams toward impactful, culturally relevant work- Define and lead creative and content strategies that align brand goals with fan culture and audience insights- Transform brand platforms into multi-channel creative campaigns, with a focus on storytelling and emotional engagement- Drive ideation and creative direction: ensuring consistency, originality, and resonance across every touchpoint- Partner with clients to translate business objectives into creative frameworks, campaigns, and activations that drive both reach and meaning- Contribute to new business by developing strategic and creative concepts that showcase how brands can grow through culture and storytelling- Led multi-format campaigns for major sports tournaments and brand activations celebrating fan identity and cultural moments- Shaped social and storytelling strategies for top-tier sports entities, blending creativity, insight, and cultural relevance.Some clients/projects: Amazon Prime (Sport on Prime Canada), International Canoe Federation, International Tennis Federation, Nascar en Espanol, OL Lyonnes, ATP Challenger Tour, French Ice Hockey Federation, French Football Federation.
EDUCATION
Universite de Lorraine
Bachelor's degree, Information & Communication
Sup de Pub
Master's degree, Direction Artistique
Sup de Pub
Master's degree, Art direction & Digital Design
ABOUT INES DEL FABBRO
Stories are my language, and I use them to bring brands closer to their fans. My passion lives where brand storytelling, content strategy, and culture connect. I’m driven by narratives that spark emotion, conversation and genuine connection. The kind that feel rooted in fan culture and live beyond formats.From Ad Agencies to TikTok Creative Lab, I’ve shaped and led social-first creative and content strategies across platforms, turning ideas into scalable campaigns that stop the scroll and build cultural relevance. Now at Two Circles, I translate fan insight into creative direction, multi-format content frameworks, and brand narratives that strengthen the bond between audiences and brands.Whether it’s defining a brand voice from scratch, setting creative vision, shaping multi-format ecosystems, building and guiding team to create fan-first activations or growing communities, I’m all about making content, strategies and stories, that feel meaningful, intentional, and human. Because great creative isn\'t just about ideas, if it doesn\'t make you feel something, it\'s not it.
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