Ines Wolf
Product Manager Mobile App @MediaMarktSaturn
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WORK HISTORY
Product Manager Mobile App @MediaMarktSaturn
Munich, DE
Defined the strategic direction of the MediaMarkt and Saturn Germany app, owning the business roadmap and aligning with overarching goals• Collaborated closely with app product teams to shape the product roadmap and quarterly planning process• Developed business cases to assess new feature concepts, including detailed definition of requirements• Oversaw end-to-end feature development - from discovery and research to UX design, development, testing and go-live (e.g, availability and price alert, loyalty rewards for in-app events, vertical shoppable videos, puzzle game)• Continuously optimized the app user experience and journey based on insights from user research, usability testing and A/B testing• Monitored and reported on app performance, including defining and tracking key business target KPls• Acted a s the business lead for the global knowledge sharing and feature prioritization process• Managed app store optimization (ASO) to enhance app visibility
EDUCATION
National Kaohsiung University of Applied Sciences
Master of Arts (M.A.), International Business
Technical University of Applied Sciences Würzburg-Schweinfurt (THWS)
Bachelor of Arts (B.A.), Media Management
Technische Hochschule Ingolstadt
Master of Arts (M.A.), Marketing/Sales/Media
SKILLS
ABOUT INES WOLF
I am a professional with a passion for digital products - highly motivated, enthusiastic, perfectionist and eager to learn.I am focused on developing seamless, engaging and rewarding user experiences in the app and mobile environment by applying my technical understanding and UX knowledge.Currently, I am working as a Business Product Manager at MediaMarktSaturn responsible for the consumer apps in Germany.I enjoy spending time outdoors in the mountains and have a love for Asian culture. One of the most memorable adventures I have experienced was climbing the Great Wall of China.
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