Ines Raza
Managing Director Sales Account Lead @Accenture Song
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WORK HISTORY
Managing Director Sales Account Lead @Accenture Song
Hamburg, DE
EDUCATION
V.I.E.L Coaching + Training
Systemischer Business Coach
Cologne University of Applied Sciences
Dipl. Betriebswirtin, Wirtschaftswissenschaften
SKILLS
ABOUT INES RAZA
I am a results-driven expert in Marketing, Sales, and Digital Transformation with over 25 years of international experience across corporations, mid-sized companies, and agencies. My strength lies in strategically developing and positioning organizations at the intersection of customer centricity, commercial growth, and digital change.I combine deep marketing and media expertise with strong sales and e-commerce capabilities: from developing and managing strategic key accounts to building high-performing CRM and loyalty programs, as well as leading integrated marketing and commerce initiatives that deliver measurable impact on customer experience, conversion, and revenue.As a driver of innovation and transformation, I have helped companies realign digital platforms, evolve business models, and successfully implement data-driven solutions—strengthening both brand performance and commercial outcomes. I work in a structured, solution-oriented way with a strong commitment to quality and results.As an authentic, empathetic, and clear leader, I provide direction, empower teams, and inspire people to embrace change. My goal is to enable sustainable growth through focused strategies, exceptional customer experiences, and high-performing teams.
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