Indu Balakrishnan

About Indu Balakrishnan

Subtle Science. Exact Art.Writing is not just my passion; it\'s my profession. The right words have the power to transcend, breathe life into ideas, and inspire change. In the digital age we live in, what you write reflects who you are, and the future hinges on it.As a seasoned creative content strategist based in Chennai, I\'ve spent over 8 years shaping narratives for a spectrum of businesses – from small and mid-market firms to Fortune companies. My experience spans diverse industries, including healthcare, industrial, technical, hospitality, retail, IT, and financial services.In my journey, I\'ve evolved with the times, leveraging cutting-edge tools to craft compelling content and strategies. Harnessing the capabilities of GenAI, I specialize in creating and executing intelligent copy with lead generation strategies. My focus is on helping clients not just build brand awareness but also drive sales and enhance the bottom line.Our words wield power, not only influencing others but also leaving an impact on us. In this age of omnichannel digital marketing, I seamlessly integrate GenAI into my arsenal to craft professional content strategies that resonate across channels. My goal is to provide consumers with a cohesive and engaging digital experience that goes beyond the ordinary.Let\'s shape the narrative together. The future is in our words, and with GenAI, we can amplify their impact.

Experience

1. Assistant Manager

   Vajra Global Consulting Services Llp

   Aug 2020 — Present · Chennai, IN

Education

• Indira Gandhi National Open University

  Creative Content Writing - Diploma

  2014 — 2015

• MOP VAISHNAV COLLEGE FOR WOMEN

  Corporate Secretary Ship

  1999 — 2002

• INTERNATIONAL MONTESSORI TEACHER TRAINING INSTITUTE

  Montessori

  2009 — 2010

• Vidya mandir, Mylapore, Chennai

  High School

  1997 — 1999

• University of Madras

  Master's degree

  2010 — 2012