Indranil Banerjee

General Manager and Coe Lead for Marketing Analytics @WPP Media

Delhi, DL, IN
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Feb 2025 — Present

General Manager and Coe Lead for Marketing Analytics @WPP Media

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IN

Getting more out of Marketing expenditure of brands. Determining ROI for all their marketing levers - ATL and BTL. Additional remit includes Retail Analytics and Creative Analytics. Collaborating with Product and Solutions’ teams across boundaries for the organisation. Leading a team of vibrant youngsters; and trying to decipher what their lingua means

EDUCATION

1996 — 1999

Utkal University

B.Sc; from Stewart Sc. College, Chemistry; Chemistry

2003 — 2005

Indian Institute of Social Welfare & Business Management, Kolkata

MBA, Marketing & HR

1999 — 2001

Utkal University

M.Sc, Analytic Chemistry; Chemistry

SKILLS

Marketing StrategyTeam ManagementAdvertising ResearchBrand TrackingAnalysisQualitative ResearchMarket ResearchCompetitive AnalysisBusiness DevelopmentCustomer InsightCommunication StrategyAnalyticsMedia StrategyPrimary ResearchResearchCommunication StrategyConsumer BehaviourTrend AnalysisCustomer RelationsTrend ForecastingQuantitative ResearchMarketing ResearchConjoint AnalysisMarket AnalysisData AnalysisSegmentationCustomer SatisfactionSpssDigital ResearchCustomer ServiceDigital Media

ABOUT INDRANIL BANERJEE

To utilize my soft and hard skills in proving my potential and to add value to the…

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Indranil Banerjee — General Manager and Coe Lead for Marketing Analytics at WPP Media in Delhi, DL, IN | Unifers