Indranil Banerjee
General Manager and Coe Lead for Marketing Analytics @WPP Media
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WORK HISTORY
General Manager and Coe Lead for Marketing Analytics @WPP Media
IN
Getting more out of Marketing expenditure of brands. Determining ROI for all their marketing levers - ATL and BTL. Additional remit includes Retail Analytics and Creative Analytics. Collaborating with Product and Solutions’ teams across boundaries for the organisation. Leading a team of vibrant youngsters; and trying to decipher what their lingua means
EDUCATION
Utkal University
B.Sc; from Stewart Sc. College, Chemistry; Chemistry
Indian Institute of Social Welfare & Business Management, Kolkata
MBA, Marketing & HR
Utkal University
M.Sc, Analytic Chemistry; Chemistry
SKILLS
ABOUT INDRANIL BANERJEE
To utilize my soft and hard skills in proving my potential and to add value to the…
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