Indra Indra
Performance Marketing Manager @Haleon
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WORK HISTORY
Performance Marketing Manager @Haleon
Jakarta, ID
Accelerate growth digital commerce business of Haleon Indonesia. Utilize performance marketing to increase Online Sales and ROI.Key Responsibilities:Campaign & Media Management- Lead end-to-end campaign and media planning and execution for driving online sales and high ROI- Develop performance marketing strategy from goals setting, channel selections, SKUs prioritization, and media investment- Evaluate media performance and optimize it for maximum results- Worked closely with Marketing Team and Design Team for creative assets.Ecommerce, Social Commerce, Omnichannel- Partner closely with E-commerce KAM and Enablers (e-Distributors) in orchestrating ecommerce and social commerce campaigns on Shopee, Tiktok, Tokopedia, and Lazada- Accelerate growth of social commerce (Live Streaming & Affiliate) through performance marketing- Helped Omnichannel team through performance marketing collaboration.Performance Management & Data Analytics- Own campaign tracking, post-analysis, and performance report from various sources such as: Seller Centers (Shopee, Lazada, Tiktok & Tokopedia) and Advertising Platforms (Meta Ads, Shopee Ads, Tiktok Ads, Lazada Ads)- Translate insights into actionable optimizations and future strategy recommendations- Analysis of performance marketing campaigns and drive improvement actions for better sales and ROI.
EDUCATION
University of Indonesia
Bachelor of Arts (BA)
SKILLS
ABOUT INDRA INDRA
Hi, my name is Indra and I have been working in digital business since 2015 (10+ Years). I have full stack experiences in digital marketing and media such as: Social Media Marketing, Search, SEO, Content Marketing, Performance Marketing, Mobile Marketing, Apps Marketing, Digital Analytics, Social Commerce, etc. I am very familiar in managing full-funnel digital marketing and media for brands (from Awareness until Conversions/Sales). In addition, I am very savvy both in terms of strategy, execution, and optimization of top advertising platforms such as: Meta Ads, Google Ads, Tiktok Ads, Shopee Ads, Lazada Ads, etc. Now, I am working at Haleon Indonesia, a consumer health company, where I grow Haleon\'s digital business through performance marketing. My job is to scale up online sales and improve ROI. Here are my expertise: 1. Digital Marketing >> Drive Impact through full-funnel campaign 2. Performance Marketing >> Drive online sales and ROI growth 3. Digital Advertising >> Google Ads, Meta Ads, Tiktok Ads, Shopee Ads, Lazada Ads, etc. Digital Analytics & Reporting >> Report and data-driven optimization 5. Social Commerce >> Unlock growth from Live Streaming and Affiliates from Tiktok (Ex: Tiktok Creators) 6. Digital Commerce >> Drive revenue to company through acceleration of online business at prominent marketplaces in Indonesia such as: Shopee, Lazada, Tiktok & Tokopedia If you want to discuss about how I can grow digital business, then do not hesitate to contact me at: Email: i••••••••@gmail.com Mobile: 08••••••••67
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