Indira Varma
Associate Social Media Manager, The Sims at EA
- Role
- Associate Social Media Manager, the Sims at Ea at Electronic Arts (EA)
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Indira Varma
Passionate social media strategist with 5+ years of experience in creating campaigns that…
Experience
Associate Social Media Manager, the Sims at Ea
Jun 2025 — Present
Manages 25M+ global followers across X, Instagram, TikTok, YouTube, and Threads, owning voice, engagement and strategy across The Sims franchise accounts.Finger on the pulse mentality always looking to be the first responder with chronically online knowledge of trends, memes, cultural moments and events.Leads development and execution of always-on content strategy and major campaign activations, aligning social campaigns with product, brand, and partnership goals.Collaborates with cross-functional brand, creative, and design teams to bring social-first creative campaigns that pierce pop culture and deliver measurable impact to life.Drives data-informed decisions by analyzing performance metrics, social listening insights, and preparing regular campaign reports to guide future activations.Expert within the community with a deep understanding of player values, behaviors and user journey.
Education
Menlo School
HS Diploma, General Studies
2013 — 2017
Ithaca College
Bachelor of Science - BS, Sports Media
2017 — 2021
Ithaca College
Bachelor of Science - BS, Integrated Marketing and Communication
2019 — 2021
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