India Hines

About India Hines

I\'m a marketing strategist with 10+ years of experience building integrated campaigns that sit at the intersection of storytelling, data, and innovation. I\'ve worked across brand, retail media, and performance marketing and I\'ve sold those campaigns too. From pitching concepts to driving revenue, I\'ve seen both sides of the strategy.Skilled in developing and executing integrated media plans across programmatic, OTT, cable, search, and social—bringing a data-driven, audience-first approach to every channel mix. I specialize in incrementality testing and facilitating data builds for media mix modeling to ensure we\'re measuring true impact. I\'ve consistently delivered double-digit ROAS improvements year-over-year through strategic optimization.What drives me is helping people connect to a brand, a product, a story, or an idea. I\'ve managed cross-functional teams, partnered with creatives, and advised stakeholders across product, sales, and digital to bring visions to life.I\'m certified in both Omnichannel Retail Strategy and AI-powered advertising (yes, I\'m ChatGPT-certified too), and I\'m constantly looking for smarter ways to connect people to the tools, brands, and stories that matter.Whether I\'m launching a GTM plan, collaborating across sales and creative, or leading with insights, my approach is intentional, people-focused, and driven by impact.

Experience

1. Retail Media Manager

   Moen

   Jan 2024 — Present

   Driving omnichannel retail media strategy and execution for Moen’s brand portfolio across top retail partners including Lowe\'s, Home Depot, Walmart, and Wayfair.Developed and activated full-funnel media strategies tailored to key retailer platforms, product launches, and promotional windows.Collaborate cross-functionally with brand, eCommerce, channel teams to align paid media with overarching business goals.Manage and optimize performance across Retail Media Networks (RMNs) such as Lowe’s Media Network, Orange Apron Media (Home Depot), and Walmart Connect, with a focus on ROAS, conversion, and competitive share of voice within high-intent retail placements to reach qualified shoppers.Increased ROAS year-over-year through insights driven by media mix modeling enabling smarter budget allocation and improved efficiency across paid media channels.Conduct A/B testing and creative optimizations across RMNs, using performance insights to refine messaging, improve targeting, and increase return on ad spend.

Education

• Western Governors University

  Master's degree, Marketing Analytics

• Western Governors University

  Master of Education - MEd, Educational, Instructional, and Curriculum Supervision

• Kent State University

  Bachelors of Science, Public Relations

Skills

• Publicity
• Social Networking
• Social Media Marketing
• Press Releases
• Customer Service
• Client Liaison
• Fundraising
• Communication
• Facebook
• Public Relations
• Media Relations
• Cold Calling Experience
• Event Planning
• News Writing
• Advertising Sales
• Feature Articles