India Rose
Customer Marketing Manager (Ecommerce) @William Grant & Sons
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WORK HISTORY
Customer Marketing Manager (Ecommerce) @William Grant & Sons
Managing the execution of paid media activation across pure-play e-commerce platforms, including Amazon and Luxury.com to drive sales of our luxury spirits portfolio.Acting as the Amazon agency relationship owner, I manage the team to deliver category-leading ROAS through always-on, full-funnel campaign activation.Leading digital relationships with key customers, influencing them to test and develop best practices in digital principles including organic content optimization and implementation.Working with data providers and key internal stakeholders to measure and optimize all digital content, driving and growing organic search ranking.Collaborating cross-functionally to coordinate digital activations that amplify the delivery of brand activations across all channels of trade, aligning top-of-funnel campaigns to lower-funnel conversion tactics.
EDUCATION
University of Bath
Bachelor of Arts (BA), Modern Languages and European Studies (French and Italian)
Sapienza Università di Roma
Bachelor of Arts (B.A.), Lettere e Filosofia
ABOUT INDIA ROSE
Versatile Digital Marketing & Ecommerce Professional with 9 years of experience in managing digital campaigns, coordinating cross-functional teams, and developing effective strategies for renowned hospitality and F&B brands to boost their online presence. Skilled in driving customer engagement through SEO/CRO, paid media advertising, and content marketing strategies. A strong communicator, adept at negotiation, presentation & stakeholder management. Accomplished at growing strong relationships with clients and customers, consistently meeting targets and contributing significantly to business growth. Currently focused on e-commerce marketing for leading spirits brands, such as Hendrick\'s Gin and Glenfiddich, driving best-in-class advertising campaigns across key retail channels. Professionally proficient in both French and Italian, with strong leadership skills, and a commitment to enhancing client satisfaction through strategic partnerships built on trust, and innovative solutions.Feel free to get in touch via private message.
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