Inderpaul Rai
Head of Acquisition & Performance Marketing @Ufurnish.Com
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WORK HISTORY
Head of Acquisition & Performance Marketing @Ufurnish.Com
Our mission is to transform the way we all shop for furniture and furnishings for our homes. We realised that whilst people love their homes, they don’t always enjoy the process of finding the perfect items to turn their house into their dream home. That’s why we created the only website where you can search and compare the entire market in one place - giving you the confidence that you have made the perfect choice, every time! ufurnish.com was founded in 2019 by Deirdre McGettrick and Ray Wright. The business is backed by leading investors and has a highly experienced management team, led by Deirdre as CEO with Pat McCann as Chair.
EDUCATION
University of the West of England
BSc Honours, Business Economics
ABOUT INDERPAUL RAI
With over a decade of expertise spanning adtech, martech, multilingual paid search, SEO, analytics, social media, affiliate marketing, and display strategy in various sectors including telecoms, technology, travel, retail, finance, and education, I bring a holistic approach to digital marketing. Currently I lead SEO, paid media, martech, analytics, and more at ufurnish.com. In this role I am accountable for orchestrating our user acquisition strategies and overseeing their effective implementation. I\'ve had the privilege of sharing my insights as a speaker at events such as HeroConf, PPC Live, The Marketing Meetup and Sheffield DM and I\'m eager to continue expanding my speaking engagements in the future! I have extensive experience in the following platforms and technologies: • Google Ads, Ads Editor, Microsoft Ads, Microsoft Ads Editor • Google Analytics, GA4, Adobe Analytics, YouTube Analytics • Search Ads 360 (SA360), Acquisio, Marin, Kenshoo, Adobe AdCloud • Display & Video 360 (DV360), Epsilon Conversant, Amobee, Google Display Network (GDN) • Facebook Ads, Facebook Power Editor, Instagram, Twitter Ads, Linkedin Ads, Pinterest Ads, Yahoo Gemini • CJ Affiliate (Commission Junction) • Adobe Audience Manager • Google Merchant Centre, Bing Merchant Centre • FeedSpark, Feedonomics • SMEC/Whoop!/AdEngine • Campaign Manager (reporting, attribution and Floodlight tracking), Tagman, Ensighten, Google Tag Manager • Google Ads Scripts • BrandVerity, Adthena, Similarweb • TVTY • DOMO, Google Looker/Data Studio, PowerBI • Search Console, Ahrefs, Screaming Frog, Sitebulb
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