Inderjit Gumber

About Inderjit Gumber

I am a sales and marketing enthusiast who has worked with some of the leading banks and HFCs in both assets and liabilities. A result oriented professional with more than 20 years of experience, and a proven track record of strong execution and delivering numbers. My expertise spans across a wide spectrum of domains such as, Marketing & Business generation, Marketing Communication & Branding, Digital Marketing, Events and Expos, Strategic Partnerships and tie ups, Brand Strategy, Impactful Marketing Campaigns, Advertising, Sales promotion activities along with generating business from existing customers for the organization. My career began with one of the India’s leading Housing Finance companies, HDFC Ltd. Subsequently to which I went on to work with ICICI Bank, HDFC Bank, IndiaBulls and then IIFL housing finance. Presently associated with Aavas since 2015 as Head Marketing. Responsible for achieving the assigned Targets through effective Marketing and Revenue generation strategies thereby ensuring overall Growth / profitability. From Company’s transition to a new identity, execution of deliverables for IPO, to going on air with our first TVC are few of the many milestone opportunities I got while working with Aavas. I am an IIM-A Alumna and an Economics (Hons) graduate from Delhi University.

Experience

1. VP - Marketing

   Aavas Financiers Ltd

   Apr 2022 — Present

   Played a key role in successfully renaming and rebranding the brand, significantly enhancing its brand equity.\\\\n• Spearheaded the development and seamless execution of a strategic marketing plan, resulting in a 14.50-fold increase in business growth over the past four years.\\\\n• Oversaw all aspects of brand strategy, including brand positioning, messaging, and creative direction, resulting in improved brand perception and recognition.\\\\n• Skillfully harnessed the power of data analytics and market research to uncover invaluable customer insights, leading to the implementation of targeted marketing initiatives. As a direct outcome, marketing contributed 16% of the overall business from 2% four years back.\\\\n• Orchestrated the implementation of robust digital marketing strategies encompassing SEO, SEM, social media, and content marketing, which led to significantly improved traffic, engagement, and a 14.7-fold surge in digital business over the last four years.\\\\n• Demonstrated skills in budget development and management, even with a relatively modest budget increase of 1.14 times in the past 4 years. My expertise allowed me to adeptly optimize resources, resulting in exceptional ROI and cost efficiencies.\\\\n• Monitored market trends, competitive landscape, and emerging technologies to identify new opportunities and stay ahead of industry trends.\\\\n• Spearheaded and executed impactful below-the-line (BTL), above-the-line (ATL), and promotional activities, resulting in increased brand visibility and market penetration.\\\\n• Leverage the power of digital and social media channels to enhance brand awareness, engage target audiences, and drive lead generation.\\\\n• Played a pivotal role in successfully launching the company’s IPO in 2018, orchestrating marketing activities for maximum impact and return on investment.\\\\n• Developed and executed customer and employee loyalty/ refer n earn programs resulting in increased engagement and brand loyalty.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Education

• Indian Institute of Management Ahmedabad

  Senior Management Programme, Business Administration and Management, General

  2021 — 2022

• XLRI Jamshedpur

  Executive Development Program in Digital Marketing, Digital Marketing

  2021 — 2022

• St Thomas College DehraDun

  12th, Commerce

  1995 — 1996

• Delhi University

  BA Economics Hons, Economics

  1997 — 1999