Inbarasu V S
Analytics Engineer | Digital Analytics | GA4 & Adobe Analytics | TMS: Tealium iQ, GTM, Adobe Launch | Tealium EventStream & AudienceStream | Quantum Metrics | ObservePoint | Monetate
- Role
- Associate at Cognizant
- Location
- Coimbatore, TN, IN
- LinkedIn followers
- 500 followers
About Inbarasu V S
I’m an experienced and versatile Analytics Developer with a strong focus on delivering accurate, scalable, and insight-rich digital analytics implementations for enterprise clients. My core toolkit includes Tealium iQ, Google Analytics 4, Quantum Metric, Adobe Analytics, and Adobe Launch—tools I use to bridge the gap between business goals and clean, actionable data.Currently, I lead the ObservePoint data governance initiative, ensuring data quality and audit readiness across large-scale digital ecosystems. At the same time, I’m the sole engineer managing Quantum Metric for one of Europe’s top airline clients—owning the entire implementation and optimization journey to deliver frictionless, data-informed customer experiences.I’ve also worked hands-on with Adobe Analytics and Adobe Launch, designing robust data collection frameworks for high-traffic platforms. Whether it’s crafting intelligent tagging strategies, building real-time dashboards, or troubleshooting complex data flows, I bring a problem-solving mindset and a passion for analytics precision.Beyond my professional role, I actively explore the evolving world of AI, working on small-scale side projects involving LLMs and automation models. This hobby not only feeds my curiosity but also keeps me aligned with the future of data and decision intelligence. Core Competencies: • Digital Analytics Implementation (Web & Mobile) • Tealium iQ | Adobe Launch | GTM • Google Analytics 4 | Adobe Analytics • Quantum Metric Setup, Dashboards, Alerts • ObservePoint Data Audits & Governance • Data Layer Architecture & Debugging • Sever side tracking | Tealium EventStream • Experimentation | Adobe Target | Monetate • AI Model Experimentation & Side Projects What Drives Me:Helping businesses trust their data, understand their users, and make informed decisions that shape exceptional digital journeys. I thrive at the intersection of analytics, technology, and innovation—and I’m always excited to learn what’s next.
Experience
Associate
Oct 2024 — Present · Coimbatore, IN
Education
K.S.Rangasamy College of Technology
B.tech, Nanoscience and Technology
2018 — 2022
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