Inascio Fernandes
Analytics Manager @TheSmallBigIdea
Signup · Get unlimited contacts
WORK HISTORY
Analytics Manager @TheSmallBigIdea
I currently lead social media analytics and reporting for Zee TV, a high-volume content brand with multiple shows across platforms. My role involves in-depth data handling, automation, and cross-team collaboration. Key responsibilities:Use MS Excel extensively to create and manage weekly, monthly, and show-wise performance reports based on high-volume social media data.Work closely with the client servicing team and support the strategy team by fulfilling various data requirements.Assist senior strategists by extracting, sorting, segregating, and collating data — and also support them in uncovering actionable insights from the data.Deliver client presentations with key metrics, trends, and strategic takeaways.Collaborate with the tech team and CTO to explore and integrate tools that automate workflows and minimize manual effort.Integrate ChatGPT with Excel to automate data cleaning, classification, and insight generation.Use tools like Sprout Social for reporting and performance tracking.Maintain master sheets for weekly and monthly tracking to ensure accurate and consistent data flow.
EDUCATION
Karnataka State Open University
Bachelor of Computer Applications
ABOUT INASCIO FERNANDES
As a Social Media Analyst with extensive experience, I specialize in turning social media…
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.