Ina Felsheim
Principal Product Marketer for Intelligent Data Warehousing | Databricks | ex-AWS | ex-SAP
- Role
- Principal Product Marketer at Databricks
- Location
- La Crosse, WI, US
- LinkedIn followers
- 500 followers
About Ina Felsheim
I have 20+ years of experience in leading global campaigns, product strategy, and customer programs for data and analytics products. I am passionate about working with diverse market influencers, including customers, builders, analysts, and internal stakeholders, to shape the market and software solutions that empower data-driven decision making.At Databricks, I define and execute the product marketing strategy for AI-driven data warehousing. I create differentiated messaging, positioning, and narratives, and launch new products and strategic features through marketing moments, events, and wide-reaching awareness campaigns. I also create and deliver compelling content that informs customers, users, and prospects on what\'s coming next, best practices, and more. My areas of expertise include AI/ML, data strategy, analytics, data governance, enablement, data quality, master data management, and user experience. I hold a Pragmatic Marketing Certification and an AWS Data & Analytics Fundamentals Certification, and I am a certified Senior Speaker.
Experience
Principal Product Marketer
May 2024 — Present · San Francisco, CA, US
Education
Kent State University
MA, English
1993 — 1995
Dakota State University
BA, English for Information Systems
1989 — 1993
Skills
- Business Process
- Big Data
- Erp
- Master Data Management
- Information Management
- Data Discovery
- Integration
- Project Portfolio Management
- Dashboard
- Enterprise Resource Planning (Erp)
- Field Enablement
- Business Alliances
- Business Intelligence
- Leadership
- Sales Enablement
- Extract, Transform, Load (Etl)
- Customer Engagement
- Sap Businessobjects
- Business Analytics
- Research
- Business Analysis
- Analytics
- Strategy
- Data Integration
- Product Marketing
- Information Governance
- Soa
- Pre-Sales
- Sap Products
- Etl
- Enterprise Software
- Data Quality
- Solution Architecture
- Go-to-Market Strategy
- Eim
- Data Governance
- Interaction Design
- Product Management
- Motivational Speaking
- User Experience
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