Ina Huang
Director, Head of Content Design and Localization at PlayStation
- Role
- Director, Content Creation Ux Design at Sony Interactive Entertainment
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
Experience
Director, Content Creation Ux Design
Sony Interactive Entertainment
May 2018 — Present · San Francisco, CA, US
Director of two distinct content creation teams in UX Design integral to the product development process and PS5 launch (November 2020): UX Writing and Localization.Check out the full #design story: https://lnkd.in/ge2ZwE9-Cultural leader of over 55 women in Global Design Center spanning UX and content designers, plus researchers, in global regions of the Bay Area, Los Angeles, Tokyo, and London-Collaborate directly with a talented cross-functional team of UX writers, designers, researchers, engineers, product managers, and business partners to define strategies, ideate, communicate, and create experiences that both delight users and support business goals-Partner with various disciplines to craft, refine, and communicate the UX content creation and design strategy/vision across a global organization-Drive definition and focus on brand voice & tone as it impacts product/services across the portfolio. Own, define, and elevate content guidelines and standards-Play a key role in shaping the future of the world’s largest game and media content distribution platform. Lead a global team of UX writers and designers across an array of projects for console, mobile, and web, as well as e-commerce-Direct localization strategies, processes, and tools to guide internationalization efforts. Define and drive the overall UI copy and localization process throughout the organization, including linguistic QA and testing-Partner with global marketing (brand and digital), to align and deliver on an end-to-end customer experience.
Education
University of California, Los Angeles
B.A., Communications Major, Musicology Minor
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