Shubham Aggarwal

About Shubham Aggarwal

I am a Product Manager with experience building and scaling both B2C and enterprise platforms across agri-tech and global commercial ecosystems.At AgroStar, I led product initiatives for the B2C app “AgroStar Kisaan – Agridoctor,” with a primary focus on user retention and engagement. I worked on improving repeat usage, customer lifecycle journeys, and analytics-driven feature prioritization to strengthen long-term user stickiness in a large-scale rural commerce platform.At UPL, my focus shifted toward enterprise CRM and digital transformation. I lead Salesforce-driven initiatives across multiple regions (APAC, MECA, Europe, Americas), working on:• CRM strategy and adoption frameworks• Sales Order workflow automation and approval redesign• Retailer–Distributor loyalty and incentive platforms• CRM maturity scoring models integrating quantitative and qualitative metrics• Multi-country scalability assessments for field digitization platformsMy product philosophy combines structured thinking, data-driven prioritization, and strong stakeholder alignment across business, engineering, data science, and finance teams.I am particularly interested in building scalable systems that improve commercial intelligence, customer engagement, and operational efficiency at scale.

Experience

1. Product Manager

   UPL

   Nov 2024 — Present · Bengaluru, IN

   Enterprise CRM & Salesforce TransformationLed multi-region CRM adoption strategy across global markets.Designed and optimized Sales Order workflows, including approval hierarchy redesign and NSM-level governance.Implemented line-item payment term logic and improved sales hierarchy configuration.Resolved customer group and depot mapping inconsistencies across multiple accounts.AI-Enabled Recommendation & Decision SystemsScaled recommendation engine by unifying customer–brand combinations across datasets.Introduced explainability layer in ML-driven recommendations to improve business adoption.Built CRM scoring framework integrating quantitative metrics and qualitative survey signals for country prioritization.Loyalty & Incentive Platform DesignDesigned Retailer–Distributor loyalty platform with invoice validation and NOC-based claim workflows.Defined automated eligibility rules and approval controls.Structured multi-country scalability roadmap for Community Cloud-based Field Force app.Workflow Automation & Data IntegrationLed technical feasibility assessments for in-house vs Salesforce-based field digitization platforms.Designed invoice capture and validation workflows with automated data extraction logic.Coordinated UAT cycles and cross-functional releases with strict timelines.Stakeholder & Executive AlignmentPresented product roadmaps and feasibility assessments in SteerCo forums.Collaborated with Business, Engineering, Data Science, Finance, and Country leadership.Delivered executive dashboards and transformation frameworks.

Education

• Birla Institute of Technology and Science, Pilani

  Bachelor of Engineering

  2016 — 2020