Imtiaz S.
Lead UX Designer | Scalable Product Design & Strategy | B2B · SaaS · Enterprise Platforms | AWS, Allstate
- Role
- Principal Ux Strategist & Designer at Rypil
- Location
- Naperville, IL, US
- LinkedIn followers
- 500 followers
About Imtiaz S.
Principal UX Designer & Strategist with 12+ years of experience shaping enterprise, B2B…
Experience
Principal Ux Strategist & Designer
Jan 2024 — Present · Chicago, IL, US
Principal UX lead for a stealth-stage SaaS startup (under NDA). Defined UX vision, product architecture, and design strategy for a scalable platform serving both B2B and consumer-facing needs.• Defined UX architecture: navigation, flows, and modular structure for scalable rollout.• Co-led MVP definition with founders and engineers; aligned scope with product goals.• Built and iterated prototypes from low to high fidelity; reduced decision cycles by 50%.• Designed onboarding and engagement model to support retention and future engagement.• Created a UX measurement framework to guide iteration and track alignment.• Shaped experience strategy to support investor readiness and early-stage business milestones.
Education
DePaul University
Human Computer Interaction
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