Isabella M. Steele
Head of Marketing at Victory Welding Alloys
- Role
- Head of Marketing at Victory Welding Alloys, Inc
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Isabella M. Steele
As Head of Marketing at Victory Welding Alloys, I am dedicated to driving growth and enhancing our brand’s presence in the welding and metal fabrication industry. With experience in developing and implementing strategic marketing initiatives, I focus on aligning our innovative product offerings with the needs of our customer base. By leveraging data-driven insights and market research, I strive to identify trends and opportunities that position our company for continued success.I am excited about the opportunity to connect with industry professionals and explore new avenues for collaboration and innovation. If you’re interested in discussing how we can work together to achieve mutual goals, please feel free to reach out!
Experience
Head of Marketing
Aug 2024 — Present · Charlotte, NC, US
Key Responsibilities- Develop and implement comprehensive, multi-channel marketing campaigns to promote VWA filler metals across platforms including the company website, social media, email marketing, and blog content- Strengthen brand awareness and product visibility within our national distributor network through targeted campaigns, sales tools, and consistent brand messaging- Coordinate outbound marketing initiatives, including the creation and distribution of custom-branded packages to prospective customers and distributors- Plan, coordinate, and execute the company’s presence at industry trade shows and events, managing all aspects from logistics to on-site customer engagement- Wear the “graphic designer” hat as needed — creating branded visuals for marketing materials, social media, packaging, and trade show displays- Analyze marketing KPIs and campaign performance to continually refine messaging and optimize outreach strategies- Lead the development and implementation of a custom CRM system to improve customer data management, sales tracking, and internal workflows- Support sales growth by crafting tailored strategies for key territories and aligning marketing initiatives with business development goals- Build and maintain strong, long-term customer and distributor relationships through consistent communication, product education, and in-person visits- Prepare and deliver impactful sales presentations, proposals, and product demonstrations to drive engagement and conversions- Provide ongoing support to outside sales representatives by coordinating marketing materials, product information, and customer engagement tools tailored to their territories- Contribute to accounting and reporting processes by compiling and submitting sales data for multiple industry buying groups.
Education
Meredith College
Minor Degree, Kinesiology and Exercise Science
Meredith College
Bachelor's degree, Marketing
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