Skand Kumar
AI Media Specialist | Assistant Manager @ JioStar (Disney+ Hotstar) | Building AI-Driven Microdramas, Ads & Next-Gen Content | Shaping the Future of Storytelling in India
- Role
- Ai Media Specialist Assistant Manager Jiostar (Disney Hotstar) at JioHotstar
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Skand Kumar
Hello LinkedIn community! I’m Skand Kumar—Filmmaker, Creative Producer, and now an AI Media Specialist shaping the future of storytelling. With 5+ years in the industry, my journey started with a passion for directing films and evolved into building stories that don’t just entertain—but stay with you. I’ve had the privilege of working with incredibly talented teams across digital and OTT platforms, creating content that connects, engages, and sparks conversation. Today, I stand at a unique intersection of cinema and technology. While my foundation lies in filmmaking, my current work focuses on exploring how AI can redefine storytelling at scale—from microdramas and AI-generated ads to building next-gen content formats for evolving audience behavior. I strongly believe: Stories will always remain human—but the way we create them is rapidly transforming. As a director, I aim to bring emotion and depth to every frame. As a producer, I ensure ideas translate into impactful execution. And as an AI creator, I’m constantly pushing boundaries—experimenting, building, and discovering where the future of content is headed. Currently working on: • AI-driven microdrama formats • AI-generated ad films & branded content • Scalable storytelling systems for OTT platforms The goal is simple—to shape how India consumes content in the AI era. If you’re passionate about storytelling, filmmaking, or the future of AI in media—let’s connect and build something powerful together. 🤝 #AIStorytelling #Filmmaking #CreativeProducer #AIMedia #ContentInnovation #OTT #Microdrama #FutureOfContent #DigitalEntertainment
Experience
Ai Media Specialist Assistant Manager Jiostar (Disney Hotstar)
Jan 2026 — Present · Bengaluru, IN
Assistant Manager – AI Media Developer | JioStar (Disney+ Hotstar)At JioStar, I operate at the forefront of AI-led media innovation—driving how content is imagined, created, and scaled for the future. With the launch of the microdrama platform Tadka, I am leading the development of AI-powered storytelling formats, building next-gen shows tailored for rapidly evolving audience consumption in India.Beyond microdramas, my role extends into exploring the full creative and commercial potential of AI across the content ecosystem. I actively develop AI-driven ad films, branded content, and experimental formats—unlocking new possibilities in speed, scale, and personalization. From scripting and visual generation to automated production workflows, I am constantly identifying where AI can disrupt and enhance traditional media pipelines.As an AI specialist in media, I focus on: • Creating scalable AI-first content formats (microdramas, ads, digital shows) • Building intelligent production workflows that reduce cost and turnaround time • Experimenting with emerging AI tools to push creative boundaries • Bridging storytelling with technology to redefine audience engagementWith a strong foundation in filmmaking and years of experience across OTT and digital platforms, I bring a hybrid mindset—creative at core, technological in execution. My vision is to shape the future of India’s content consumption by making AI an integral force in storytelling, entertainment, and advertising.
Education
Guru Jambheshwar University
Bachelor of Technology - BTech, printing and production
2012 — 2016
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