Imran Ulla

About Imran Ulla

Over 16 years of pharmaceutical industry experience in Forecasting, Commercial Analytics, Market Insights, Business Development, Competitive Intelligence, Opportunity Assessment, Portfolio Strategy, and Team & Stakeholder Management Strategic business planning considering business performance and potential growth areas or opportunities Expertise in developing commercial, R&D, and strategic internal benchmarks specific to products & markets based on relevant analogs Established and implemented processes to optimize interaction and collaboration between teams to understand & identify better opportunities for product portfolio Interdisciplinary stakeholder management, innovative thought leader with a proven record of enabling pre-informed decision-making Hands-on experience in handling several proprietary and non-proprietary datasets - IQVIA (NPA, NSP, NDTI, MIDAS), Evaluate Pharma, Decision Resources Group, GlobalData, MedTrack, Pharmalicensing, Datamonitor, Phramaprojects, and Pharmatell

Experience

1. Lead - Commercial Analytics, Market Insights, and Forecasting Digital Therapeutics Coe

   Dr. Reddy's Laboratories

   Jul 2020 — Present · Hyderabad, IN

   Lead forecasting for all development-stage programs (In-house & In-licensed Innovative Products and Digital therapeutic solutions) Lead commercial evaluation and validation of innovative product proposals with an in-depth understanding of market opportunity, market dynamics, and competitors Accountable for establishing potential Target Product Profiles (TPPs) for different therapy areas with therapy area experts to R&D teams to develop products of commercial interest across markets Develop and direct market research planning and operating procedures; Evaluate, select, and manage market research vendors to cost-effectively execute research programs, ensuring quality, timeliness, and accuracy Experience in integrating multiple data sets to derive insights, and monitor market trends to support the identification of high-potential products or impact on existing portfolio products Lead and support the valuation of potential in-licensing products through business development opportunities Accountable for providing the commercial thesis with all financial metrics like NPV/IRR for new proposals and presenting in New Product Review Executives meetings for approval to induct into a portfolio Collaborate with a broad set of business counterparts (including R&D, IP, Regulatory, Finance, and BD teams) to align and develop forecasts across product development stages Portfolio Prioritization - Identify key products or groups of products based on the commercial metrics toward developing a focused approach Accountable for evaluating a strategic marketing plan to maximize the revenue potential of portfolio assets across the markets. Lead the consolidation & implementation of strategic plan (both short and long-term) in alignment with business goals Identify untapped opportunities, and execute high-quality business analytics and commercial evaluation projects that aid in building a healthy, innovative portfolio across the therapy areas and markets

Education

• Rajiv Gandhi University of Health Sciences

  M Pharm, Pharmacology

  2005 — 2007

• Indian Institute of Management Bangalore

  Executive Education Programme - Strategy & Finance

  2015 — 2015

• Rajiv Gandhi University of Health Sciences

  B Pharm

  2002 — 2005

Skills

• Clinical Trials
• Healthcare
• Lifesciences
• Competitive Analysis
• Market Intelligence
• Primary Research
• Market Analysis
• Marketing Research
• Market Research
• Business Intelligence
• Business Analysis
• Data Analysis
• Life Sciences
• Pharmacology
• Analytics
• Business Strategy
• Forecasting
• Pharmaceuticals
• Secondary Research
• Pharmaceutical Industry
• Competitive Intelligence