Imran Ali Sk
Technical Digital Marketer @The Opus Way
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WORK HISTORY
Technical Digital Marketer @The Opus Way
Lead 360° digital marketing and growth operations, covering SEO, AEO, paid advertising, social media, email, WhatsApp, and affiliate marketing. Designed and developed custom websites and landing pages using React.js, while managing and optimizing WordPress platforms for SEO, performance, and scalability. Built end-to-end marketing automation ecosystems using Pabbly, Flowmatic, vBout, and Robomotion, automating lead capture, nurturing, follow-ups, and internal workflows. Orchestrated AI-powered calling systems using Dailora and Thoughtly, integrating them with ads, CRM, and communication pipelines. Automated and optimized Google Ads and Meta Ads campaigns, integrating calling, email, and WhatsApp workflows to reduce response time and improve lead-to-conversion ratios. Executed email marketing campaigns (bulk + automated journeys) and WhatsApp marketing, improving engagement and conversion efficiency. Implemented social media automation using Squirrly, NUELINK, and Growify, ensuring consistent brand visibility and content distribution. Integrated payment gateways including Stripe and CCAvenue, enabling seamless and secure transaction flows. Deployed AI-driven chatbots using NewOaks and other chatbots and Deftform for form for customer support, lead qualification, and automation. Managed affiliate marketing systems using Heffl (formerly Zoho Affiliate) and automated booking systems using Trafft. Leveraged Plerdy for CRO and UX analytics and BrainCert for LMS management. Extensively worked with APIs and Webhooks to integrate platforms, automate workflows, connect AI systems, and build scalable digital ecosystems.
EDUCATION
Neotia Institute Of Technology, Management and Science (Formerly ITME)
Bachelor of Technology (B.Tech.), Biotechnology
ABOUT IMRAN ALI SK
I am a curious person in nature always looking out to learn something new. A leader, marketer & developer by profession, machine learning & AI enthusiast by interest.As a Technical Marketing Consultant, I bring a rare blend of strategic marketing leadership and hands-on web development. I help brands scale by building the technical foundations that make great marketing possible.How I bridge the gap:Technical Marketing: Designing data-driven SEO roadmaps, automating complex workflows, and deploying highly targeted ad campaigns.Web Development: Engineering fast, conversion-optimized websites and custom tools tailored to your business needs.The Consultant Edge: Merging marketing analytics with development solutions to reduce manual labor, lower acquisition costs, and scale growth efficiently.
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