Prateek Mishra
Growth Marketing Specialist @illumin
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WORK HISTORY
Growth Marketing Specialist @illumin
Toronto, ON, CA
Orchestrated end-to-end performance marketing campaigns across Google & Microsoft ads, Facebook, and LinkedIn, scaling monthly ad spend by 40% while reducing CPA by 30% and improving ROAS through dynamic bid strategies and audience segmentation.• Drove a 140% surge in MQL-to-SQL conversion by designing data-backed campaign architectures, including funnel optimization and advanced conversion tracking frameworks.•Overcame budget constraints by reallocating ad spend using campaign performance insights—resulting in 20% more leads without increasing budget.
EDUCATION
Aligarh Muslim University
Diploma in Engineering, Heating, Ventilation, Air Conditioning and Refrigeration Engineering Technology/Technician
Three dots Sr. Sec school
10th, PCM
Aligarh Muslim University
Bachelor of Engineering (BE), Department of Mechanical Engg
SKILLS
ABOUT PRATEEK MISHRA
Growth Marketing Strategist with 9+ years of experience driving demand generation and…
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