Douglas Cohen
Senior Director, Digital Channel Innovation
- Role
- Senior Director, Digital Channel Innovation at Ariadna Communications Group
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Douglas Cohen
A multilingual marketing professional with the skills and drive to get new ventures off the ground. A proven track record of forming solid project plans and implementing sustainable marketing programs. International experience includes 10 years of marketing and project management that has launched new applications of renewable energy and internet technologies in Latin America, the Middle East, and the USA. Career objectives include implementing innovative marketing initiatives on the world wide web, and continuously improving the online user experience in parallel with business results.Specialties: New Product Development, International Marketing Management in four languages, Affiliate Marketing, SEM, SEO, Email Marketing, Contract Negotiation, Partnerships Building, Project Management, Team Building, On-time delivery, and New Business Development.
Experience
Senior Director, Digital Channel Innovation
Dec 2015 — Present · Miami, FL, US
Leading teams within the Ariadna Holding Group to develop and execute added value services for brands across North America & the LATAM region. Services portfolio currently encompasses SEO, Programmatic Media Buying, DSP Development, Email Marketing & Affiliate Network Management- Sr. Director, New Channel Development & Digital Marketing Innovation, March 2016 - Present- Executive Consultant, Affiliate & Performance Mkt Strategy, Dec 2015 - Feb 2016
Education
Bar-Ilan University
MBA, International Business
2005 — 2006
The George Washington University
BA, International Business
1996 — 2000
Skills
- Web Marketing
- Project Management
- Copywriting
- Affiliate Marketing
- Digital Strategy
- Mobile Devices
- Pay Per Click (Ppc)
- Mobile Marketing
- Web Development
- SEO
- Online Advertising
- Web Analytics
- Digital Marketing
- Online Marketing
- Sem
- Google Analytics
- Affiliate Management
- Product Development
- Search Engine Optimization (SEO)
- User Experience
- Search Engine Marketing (Sem)
- Direct Marketing
- Digital Media
- Conversion Optimization
- Google Adwords
- Email Marketing
- E-Commerce
- Strategic Partnerships
- Project Planning
- Management
- Mobile Advertising
- Entrepreneurship
- Social Media Marketing
- Advertising
- New Business Development
- Lead Generation
- Ppc
- Marketing
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