Nandhini M

About Nandhini M

I’m a results-driven Digital Marketing Strategist with over 8+ years of experience…

Experience

1. Senior Associate - Digital Marketing & Branding

   Qbrainx Inc

   May 2024 — Present · Coimbatore, IN

   I lead and execute comprehensive digital marketing strategies that enhance brand visibility and drive measurable growth across IT and SaaS solutions.Executed GTM strategies combining automation, ads, and content marketing for SaaS products.Manage multi-channel paid campaigns (Google, Meta, LinkedIn) with strategic budget allocation and conversion optimization.Collaborate directly with C-level leaders to align marketing initiatives with organizational goals and KPIs.Spearhead SEO, content marketing, and automation workflows to strengthen inbound lead generation and organic growth.Develop and publish technical content for the QBrainX website, improving domain authority and on-page performance.Utilize AI-powered analytics and automation tools to enhance targeting accuracy and campaign efficiency.Conducted industry research and customer data analysis to define segmented pricing structures and value-driven strategies that improve client ROI and competitiveness.Utilized GenAI tools (ChatGPT, Jasper) to develop campaign briefs, email content, social media posts, and dynamic ad variants at scale, improving content efficiency by 40%.Applied SQL and data visualization skills to extract, transform, and analyze marketing performance metrics for strategic decision-making.Oversee social media and brand communications, ensuring message consistency across all platforms.Track and report campaign performance through Google Analytics, CRM dashboards, and automation systems for data-driven decision-making.Key Skills: Paid Media | SEO | Automation | CRM | AI Marketing | Content Strategy | Campaign Optimization | Analytics | Branding | GTM Strategy | PowerBI Reports

Education

• Sri Ramakrishna Engineering College

  Master of Computer Applications - MCA