Michael Ham

About Michael Ham

For well over a decade, I\'ve had the pleasure of collaborating with amazing people while bringing art direction, design strategy, and brand storytelling to life – creating impactful campaigns and brand identities that connect, engage, and inspire. From collaborating on award-winning campaigns at Mozilla to shaping brand experiences for Goodwill and beyond, my career has been driven by a passion for creating visual narratives that leave a lasting impact.Now, as a Senior Brand Designer at Sonic, I focus on building and evolving brand systems, crafting campaign creative, and helping a beloved Northern California brand scale across new markets — partnering closely with cross-functional teams to bring strategic ideas to life through high-craft execution.Outside of my role at Sonic, I’ve also done freelance Art Direction and Design work over the years with boutique brands, non-profits, local agencies, and startups. These days, I’m primarily focused on my work at Sonic, but I always enjoy connecting with thoughtful creative communities and learning what others are building.My Expertise:Art DirectionCreative Ideation and StrategyVisual Design and ExecutionBrand Personality, Identity Systems, Style GuidesVivid StorytellingDesign Leadership | Creative Team LeadershipPrint Projects and Print AdvertisingWorkflow and Asset ManagementInterpretation of Marketing Metrics

Experience

1. Senior Brand Designer

   Sonic

   Jun 2025 — Present

   Leading brand elevation initiatives for a cutting-edge fiber internet provider, positioning Sonic as an industry leader through strategic visual design and creative direction.Key Focus Areas:•Spearheading visual identity evolution across digital and print platforms•Building scalable design systems that maintain brand consistency at scale•Collaborating with cross-functional teams (Product, Sales, Engineering) to deliver cohesive brand experiences•Developing creative strategies that translate technical capabilities into compelling visual narratives•Mentoring team members and establishing efficient creative processesImpact:Creating design solutions that make fiber internet technology accessible and engaging, while building brand authority in a competitive market.