Iman Goodarzi
Founder @Chipset Solutions
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WORK HISTORY
Founder @Chipset Solutions
Tehran, IR
Founded ChipsetSolutions.ca, a boutique business consulting firm specializing in neuromarketing solutions Delivered strategic consulting services to clients in FMCG, F&B, and the services industry Applied neuroscience and behavioral insights to optimize marketing strategies and consumer engagement Led a small, agile team to provide tailored solutions for diverse business challenges Built a strong track record of helping organizations leverage data-driven approaches for growth and innovation
EDUCATION
Sharif University of Technology
Bachelor of Science (BS), Civil Engineering
Concordia University
Doctor of Philosophy - PhD, Marketing
University of Tehran
Master of Business Administration (M.B.A.), Business, Management, Marketing, and Related Support Services
SKILLS
ABOUT IMAN GOODARZI
I am a researcher specializing in marketing, digital marketing, neuromarketing, and behavioral addiction, with a deep passion for understanding how technology and digital platforms shape human behavior. Currently, I am pursuing a PhD in Business Administration with a focus on Marketing at Concordia University\'s John Molson School of Business, where my research explores AI-driven interventions for healthier social media habits and digital wellbeing. My work has been recognized at academic conferences, including a recent Runner-Up Award at the 16th Annual Graduate Research Exposition at Concordia for my research on leveraging AI to help users regain control of their screen time.With a strong background in digital marketing, social media research, and public speaking, I am committed to bridging the gap between academic insights and real-world business applications. My consulting experience spans digital strategy, consumer behavior, and the application of neuroscience principles to marketing challenges, helping organizations develop data-driven solutions that foster positive behavioral change.I am driven by a desire to create meaningful impact—both in the academic community and in the broader digital landscape—by promoting healthier technology use and empowering individuals and organizations to thrive in an increasingly connected world. If you’re interested in collaboration, research partnerships, or innovative approaches to digital wellbeing and marketing, let’s connect!
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