Patrick Buddington

About Patrick Buddington

With over 40 years of experience spanning Marketing, Sales, Branding, Product Management, and Client Servicing for a diverse range of companies and media entities, I can assist with the creation and execution of integrated marketing programs for Diaspora communities, primarily African Americans, Caribbean Nationals and Hispanic consumers. As Senior Director, Business Development with IMC Media Inc, an integrated marketing agency specializing in development and implementation of marketing programs for Diaspora communities, I am responsible for designing corporate identity solutions and marketing communications for small and midsize firms. For the past 17 years, IMC Media Inc. has conceptualized, developed and executed integrated marketing plans for media firms: Bet, Black Enterprise, Caribbean Life, as well as leading consumer packaged goods companies: Grace Foods, Goya, Unilever Corporation, as well as telecommunications giant Digicel and money remittance firms Western Union and MoneyGram. With extensive experience in developing and executing integrated communications plans, and a strong background in analyzing complex data and formulating actionable plans, I am dedicated to helping clients achieve maximum returns on their marketing investments. I hold a BBA and an MBA degree in Marketing from Hofstra University.

Experience

1. Vice President of Sales Publisher for Caribbean Life

   Schneps Media

   Aug 2022 — Present · New York, NY, US

   As Publisher of Caribbean Life, I plan to build on the publication’s impressive 33-year record of covering the lives and lifestyles of the estimated 1.5 million Caribbean nationals residing in the New York metro area. I work with senior executives, at Schneps Media Group, and a host of talented team members, to set editorial and commercial directions for Caribbean Life, as well as representing the publication in the community to develop relationships and increase advertising sales.

Education

• Hofstra University

  MBA, Business Communications

  2005 — 2007

• Hofstra University

  BBA, Marketing

  1980 — 1984