Imani Dawson

About Imani Dawson

With over 20 years of experience in the media and communications industry, I am the Founder and President of TCC Media Inc, an award-winning, MWBE-certified full-service boutique branding, marketing, and communications agency. I lead a team of creative professionals who provide powerful and engaging written, visual, and digital content and strategies that build brand awareness for programs and initiatives across various sectors and platforms.As a communications pro and brand strategist, I have created and curated content for major media outlets such as MTV, BET, VH1, Fuse, and The Grio, as well as for international, national, and regional businesses, trade associations, community organizations, institutions, and not-for-profits. I also create and execute communications strategies that turn consumers into brand evangelists and voters into believers, leveraging my expertise in social media, digital marketing, events, promotions, and campaigns. Additionally, I am a co-founder and executive director of CEASE, a nonprofit organization that educates consumers about the medical and economic benefits of cannabis, and a VP and managing partner of MJM Strategy, a bi-coastal consulting group that provides strategic management and brand marketing support to cannabis-related companies.

Experience

1. VP & Managing Partner

   Mjm Strategy

   Jan 2018 — Present · New York, NY, US

   A digital-focused, bi-coastal consulting group, MJM Strategy, formerly MaryJane Marketing, is the cannabis industry\'s first minority-led strategic consulting group. The company provides strategic management, digital strategy and brand marketing support to help elevate high-potential marijuana and hemp related companies at every stage of development. MJM is leading the transformation of \"taboo\" underground images into user-friendly, mainstream branded Cannabis experiences, giving brands and organizations the lift they need to keep up with the fast-changing and rapidly growing industry.Key Responsibilities- Experienced creative problem solver, strategic thinker, pitch leader, writer, and director- Create, develop and orchestrate ad campaigns, integrated communications, on pack promotions, experiential marketing, retail communication, traffic builders, direct marketing, and radio- Manage messaging and direction of multiple communication channels: ideation, artwork, photography, filming, printing and publishing- Directs designers, copywriters, photographers, and film crews- Manage creative department.

Education

• University of Pennsylvania

  Bachelor of Science (BS), Economics

  1993 — 1997

• The Wharton School

  BS, Economics

  1993 — 1997

Skills

• Entertainment
• Publishing
• Documentaries
• Pop Culture
• Reality
• Research
• Copy Editing
• Music
• Camera
• Broadcast
• Digital Media
• Interviews
• Video Production
• Television
• Producing