Imane Addi
Project Manager @Mustashar - Distribution & Brand Development
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WORK HISTORY
Project Manager @Mustashar - Distribution & Brand Development
London, GB
Lead end-to-end marketing and eCommerce projects for brands entering the UK marketDevelop go-to-market strategies including positioning, audience benchmarking and financial forecastingManage brand identity refreshes, packaging localisation and D2C/Amazon launchesPlan and direct lifestyle and eCommerce photoshoots, integrating assets across digital platformsCoordinate PR campaigns, influencer activations and ongoing social media contentSupport content creation across web, social, product pages and brand collateral
EDUCATION
Ecole Supérieure de Technologie Beni Mellal
University Technical Diploma
Université Mohammed V de Rabat
Master's degree
Université Hassan II
Professional Bachelor's Degree
Northumbria University
Master's degree
ABOUT IMANE ADDI
Currently a Project Manager at Mustashar, I hold a Master’s degree in Digital Marketing with Distinction from Northumbria University. My experience covers B2B project management, international trade, brand development, and digital marketing strategies.At Intelligence Cosmétique Group, I led the launch of six cosmetics brands in the Moroccan market, managing brand and compliance adaptations, large-scale brand events with 300+ guests, as well as influencer marketing and public relations initiatives to strengthen brand visibility.My expertise is supported by a Master’s degree in International Trade and a Professional Bachelor’s degree, obtained from Mohammed V University and Hassan II University, providing a strong foundation in international business and management.
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