Iman Shaybani
Account Director @Edelman
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WORK HISTORY
Account Director @Edelman
Toronto, ON, CA
Driving social & digital specialty for Shell and Unilever’s Dove.Leading influencer program strategy for Samsung.
EDUCATION
American University in Dubai
IAA Certificate in Marketing Communications, Advertising
American University in Dubai
BBA, Business, Management, Marketing, and Related Support Services
SKILLS
ABOUT IMAN SHAYBANI
As an Account Director with 10+ years of integrated experience, I focus on helping brands harness the power of creativity, innovation, and strategy to drive meaningful business results. My foundation is rooted in leading large-scale, integrated brand platforms partnering closely with creative teams to bring big ideas to life from concept through launch and ensuring cohesion across every touchpoint.As the industry evolved, I expanded that foundation into digital, social, and creator marketing, integrating emerging channels into broader brand ecosystems rather than treating them as standalone tactics. This blend of traditional brand-building and modern performance thinking allows me to bridge storytelling with measurable growth.I’ve led programs for some of the world’s most recognized brands, from working across campaigns for Emirates Airline, Beiersdorf, Nissan, and Chevrolet, to heading partnerships for Uber UAE and driving creative content growth within Chalhoub Group’s internal agency. My career has taken me from Dubai to Canada, where I continue to connect global brand thinking with culturally relevant execution.I’m proud to contribute to work that pushes creativity forward while delivering tangible business impact.My leadership is guided by empathy, curiosity, authenticity, and a commitment to creating space for learning and diversity. I’m passionate about shaping the future of integrated marketing, not just through great ideas, but through strategies that transform business outcomes.
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