Iman Roomana

Senior Data Analyst @Wellbeine Technologies Inc

Vancouver, BC, CA

Led a 7-person cross-functional team to drive SaaS product growth, delivering insights on user acquisition, retention, and monetization; featured by Apple as a showcase app for Apple Watch for 3 consecutive years- Executing advanced analytics and experimentation frameworks (A/B tests, segmentation) to achieve a 65% activation rate and 10% premium conversion, collaborating closely with product and design teams to optimize the in-app journey- Increased subscription revenue by 20% through data-driven pricing optimization and A/B testing, identifying optimal price points and subscription tier structures- Boosted organic user acquisition by 24% through A/B testing and targeted ad campaigns (Apple Search Ads, Google Ads), reducing CPA to $1.10 via audience segmentation and iterative optimization- Analyzed advanced user behavior using Amplitude and Firebase, segmentation, and cohort analysis to implement remote configurations and personalized messaging, improving 28-day retention by 23%- Built a subscription analytics dashboard (Python, A WS, Metabase) integrating App Store Connect API data, enabling real-time churn tracking and saving 20+ hours/month in manual reporting- Developed a machine learning-based sleep tracker algorithm (clustering, regression) with 98% accuracy, leveraging cleaned sensor data and statistical modeling- Created BI dashboards (Tableau, Metabase) to monitor SaaS metrics (LTV, ARR) and integrate in-app/out-of-app event data for holistic behavioral analysis, enabling data-driven decisions for marketing and product teams.

National Organization for Development of Exceptional Talents (Sampad)

High School Diploma

Sharif University of Technology

Master of Business Administration (MBA)

Sharif University of Technology

Bachelor of Science (B.S.)