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Current company The Sock Street
Retail Apparel and Fashion · 15 employees · Founded 2023 · Gurugram, Haryana, India
The Sock Street | Own the Street. Walk Your Style. At The Sock Street, we’re redefining what it means to get dressed—from the ground up. Founded in 2023 by three friends with a shared vision, our brand was born from a simple, overlooked truth: Socks are essential, yet rarely intentional. What began as a vacation conversation soon evolved into a quiet rebellion against the mundane. We asked: Why should personality stop at the ankle? Why settle for basic when you could begin your day with bold? The Sock Street designs socks that are seen, felt, and remembered. Crafted with industry-leading precision, rooted in performance, and elevated by design—we believe in celebrating the everyday ritual of putting on a great pair of socks. The Founding Team Shobhit Gaur – Veteran in media and advertising, bringing narrative and soul to every step. Udit Mayor – Born into the sock trade, shaped by Italian craftsmanship, driven by uncompromising quality. Saurabh Kumar Srivastava – The operational anchor, bringing structure, speed, and strategy to bold ideas. Our Belief The small things aren’t so small. Socks aren’t just layers of fabric. They’re comfort, rhythm, identity—and the foundation of how you move through the world. No slipping. No scratching. No shortcuts. Just socks designed to matter. Not just socks. A daily ritual worth doing right. Join us as we build a brand that turns an everyday essential into a personal statement.