Alex Ashley

About Alex Ashley

The TL;DR: Dynamic journalist and seasoned communications professional with a unique blend of storytelling prowess and strategic acumen. Over fifteen years of experience crafting compelling narratives in diverse media formats, from immersive audio storytelling to impactful written content. Skilled in collaborating with newsrooms, managing media relations, and driving communications strategies that elevate brand visibility and engagement. The Longer Version: My name is Alex Ashley. I empower organizations to express their brand, mission, and values through compelling storytelling and narrative-driven PR \"Stories are the communal currency of humanity.\" So says author Tahir Shah in his work \"Arabian Nights.\" And who am I to argue? The truth of the matter is that, in a landscape where the average U.S. citizen consumes more than words a day, a message wrapped in a story is 22 times more memorable than the Jack Webb “just the facts, ma’am” approach. Our brain activates to convert the tale into our own personal ideas. People block ads, but they seek stories. My own story, though, didn’t start there. It began in journalism, where I developed the art of storytelling over the course of a career that has spanned more than a decade and a half. I had a byline before I had a car; a young writer filing stories before I was out of high school. A wild ride. A real Cameron Crowe “Almost Famous” kind of adventure. But this foundation gave me a unique perspective on strategic communications, and a diverse skill set I use every day in my work as a Strategic Communications Specialist:* Media relations & PR * Reputation management * Brand storytelling * Campaign strategy/execution * Crisis communications * Content creation * Speechwriting and Public Speaking Today, I have honed my professional focus down to one thing: telling stories I believe in. I have a demonstrated track record of breathing narrative life into brands with a story that resonates, and helping them advance their mission and values, and achieve their business objectives. That’s a little of my story. Now let me help you tell yours.

Experience

1. Director of Public Relations & Marketing

   DE-EL Enterprises Inc.

   Aug 2020 — Present · Monroe, WA, US

   Remotely led and empowered an in-house communications team to execute a transformative overhaul of organization\'s brand presence• Successfully developed and implemented three influential public relations campaigns designed to position the organization as a trusted thought leader and educational resource within architectural industry • Guided integrated marketing strategies that resulted in double the industry average in engagement, open and click-through • Effectively managed cross-functional collaboration of marketing, graphic design, and sales teams to drive cohesive communications