Imad Sirkhot
Integrated Marketing Director | Brand Partnerships | Content Strategy | Creative + Media Synergy
- Role
- Senior Director at dentsu X
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Imad Sirkhot
Integrated marketing leader with 10 years of experience connecting creative, content, and…
Experience
Senior Director
Dec 2024 — Present · Bengaluru, IN
Brands: Kingfisher, kingfisher ultra, Heineken, Amstel GrandeIntegrated content and marketing strategy for United Breweries Group’s South portfolio (Kingfisher, Kingfisher Ultra, Heineken, and Amstel Grande), working across creative, media, and influencer teams to deliver cohesive, full-funnel brand experiences.Also serve as content specialist and strategic lead for regional brands like Toyota, BIAL, M4Marry, and Gemini Foods. My focus is on connecting creative storytelling with data and media insights to deliver measurable results and consistent brand impact.Leading integrated content and marketing strategy for United Breweries Group’s South portfolio (Kingfisher, Kingfisher Ultra, Heineken, and Amstel Grande), working across creative, media, and influencer teams to deliver cohesive, full-funnel brand experiences.Also serve as content specialist and strategic lead for regional brands like Toyota, BIAL, M4Marry, and Gemini Foods. My focus is on connecting creative storytelling with data and media insights to deliver measurable results and consistent brand impact.Highlights- Introduced KPI governance frameworks and standardized reporting systems to improve visibility, accountability, and performance tracking- Developed and rolled out a content and ORM playbook that strengthened consumer engagement and response times- Use tools such as GWI, Nielsen CCS Planner, and Comscore to align content strategy with media insights and audience behaviour- Drive collaboration across cross-functional teams, improving delivery speed and creative consistency across markets- Champion innovation through AdTech, data-driven storytelling, and creative intelligence.
Education
Mithibai College
Bachelor of Arts (B.A.), Sociology
2008 — 2011
Mumbai Educational Trust, MET League of Colleges
PGDM, Marketing
2013 — 2015
Skills
- Social Media Marketing
- Marketing
- Social Media
- Direct Marketing
- Public Relations
- Advertising
- Marketing Strategy
- Event Management
- Marketing Communications
- Microsoft Office
- Interviews
- Photoshop
- Copywriting
- Digital Marketing
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.