Ilyssa Berger Wilson

About Ilyssa Berger Wilson

Have you ever been on the receiving end of health or wellness marketing and thought,\"They clearly don\'t get it?\"I have. After my second baby, I felt fantastic at 6 weeks postpartum (I know 🥹. I\'m very lucky). But every resource treated me like a fragile flower who needed gentle encouragement. So naturally, I ignored them. And the second I was cleared by my doctor, I went for a run. Felt great after, so I went again. BOOM. I Couldn\'t walk. I ended up in months of PT because the messaging I consumed prioritized gentle over informational. This is the cost of Pink-Washing.Maybe you\'ve felt this disconnect too. When brands prioritize soft aesthetics and generic \"empowerment\" over clinical reality and authentic identity, they don\'t just lose customers. They lose our trust. I help healthcare brands win by finding a POV that\'s impossible to ignore. Over the years, I\'ve worked with 50+ healthcare brands and 10+ nonprofits—from a one-man asthma advocacy organization to global pharma companies. And I\'ve been reminded that people don\'t suddenly become one-dimensional when they\'re seeking health solutions. The brands that truly connect? They remember this. And that\'s where I can help.I specialize in- Eliminating Pink-Washing: Moving beyond \"breast cancer awareness\" ribbons to create messaging that respects women\'s intelligence and medical realities- Strategic Category Creation: Helping women\'s health pioneers brand themselves as essential partners for health rather than just another appTranslating Complex Science: Turning dense clinical data into human, authentic storytelling that drives real change (like my 2025 Grand Clio win for Contrabanned)My mission is simple: To ensure that when a woman is seeking a health solution, she is spoken to as a whole person, not just a health condition.If you’re a founder or leader in the women’s health space looking to build a defensible POV with some killer messaging, let\'s talk.

Experience

1. VP, Group Creative Director

   EVERSANA INTOUCH

   Mar 2026 — Present

Education

• Sciences Po

  Study Abroad Business Program

  2007 — 2007

• The George Washington University

  BBA, Marketing and Finance

  2005 — 2009