Ilse Fourie

WORK HISTORY

EDUCATION

SKILLS

ABOUT ILSE FOURIE

I’m a Senior SEO & Content Manager with a background in copywriting and deep experience across SEO, content creation, optimisation, and large-scale search strategy.My experience spans the full spectrum of digital content, including web copy, blogs, social media, paid media, UX content writing, SEO, and extensive website audits. I’ve worked both agency-side and in-house, managing multiple accounts across B2B and B2C, and supporting content in Your Money, Your Life (YMYL) and other trust-sensitive spaces.I’m currently a Senior SEO Manager and Content Designer at Cognism, a GTM intelligence company, where I work across high-intent pages and core content ecosystems. My role combines hands-on execution with strategic ownership — from keyword research, audits, and on-page optimisation, to shaping content structure, site health, and performance across competitive markets.My core strength is clear, structured editorial writing that performs in search — turning demand into content that’s useful, credible, and aligned with both user intent and brand voice.Highlights include:• Scaled organic traffic from under 5K to 240K+ monthly visits• Increased organic impressions from ~11K to 2.2M+• Increased organic traffic value from $32K to over $1M• Improved domain rating from 53 to 78• Improved engagement and retention across competitive pages through clearer structure, messaging, and intent alignment• Led significant Core Web Vitals improvements across desktop and mobile, reducing LCP from ~5s to 1.9s (desktop) and 3.6s (mobile), achieving strong INP performance (<200ms) and improved layout stability across key templatesBefore moving into copywriting and content, I worked in interior design, which shaped how I think about hierarchy, flow, and structure. I’m also a published author and have spoken at Comic Con Africa on creativity and worldbuilding. Together, these backgrounds influence how I approach content today — designing journeys that feel intentional, intuitive, and grounded in strong narrative thinking.Outside of work, I have a strong personal interest in fitness, longevity and wellness, and I’m a certified Pilates instructor. That background gives me hands-on familiarity with fitness and wellbeing topics, and a genuine understanding of the audiences many wellness and nutrition brands serve.I enjoy working in fast-moving, product-led environments where content quality, experimentation, and long-term growth matter — and where SEO is treated as both a craft and a performance channel.