Ilsa Levine-Hawkins
Transforming Health and Wellness | VP of Marketing at Fresh Tri
- Role
- Vice President Marketing at Fresh Tri
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Ilsa Levine-Hawkins
As a marketing and business development leader, I specialize in scaling revenue and impact at the intersection of tech, health, and culture. Currently, I serve as VP of Marketing at Fresh Tri, a neuroscience-based behavior change company on a mission to help people build lasting healthy habits through the Iterative Mindset Method™. In this role, I lead go-to-market strategy across B2B and B2C, uniting brand, growth, content, and partnerships to drive measurable outcomes for our customers—ranging from frontline workers to major employers and health systems. With a proven track record in performance and brand marketing, client partnerships, and data-informed storytelling, I’ve helped world-class brands—from global tech giants to top entertainment studios—grow and engage their audiences at scale. Previously, I led TikTok’s mid-market Media, Entertainment, and Sports sales team, where I partnered with agencies and brands to drive business results through platform innovation and strategic campaign design. Outside of work, I’m deeply committed to mental health and behavior change, drawing from both professional and personal experience. This passion fuels my long-term vision to help people heal and grow through tech-enabled, evidence-based approaches.
Experience
Vice President Marketing
Sep 2024 — Present
Education
UCLA
Bachelor’s Degree
Quantic School of Business and Technology
Online MBA
2016 — 2017
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