Ilon Funderburg
Regional Manager Franchise States | Spirits Specialist | Lifestyle Marketeer | Business Development
- Role
- Cp & a Regional Manager at Bacardi
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Ilon Funderburg
Versatile commercial leader with 15+ years of experience advancing high-growth lifestyle and spirits brands across regional & national markets. Skilled in aligning field sales and distributor teams with brand strategy, building commercial programming that connects products with culturally relevant experiences, and leading complex activations that drive revenue. Recognized for delivering field-ready commercial strategies, managing multimillion-dollar program budgets, and fostering cross-functional collaboration across brand teams, commercial leadership and finance. Expert in navigating the intersection of brand storytelling, customer engagement & operational execution. Areas of Expertise: Project Management, Lead Generation, Salesforce and Experiential Marketing
Experience
Cp & a Regional Manager
Mar 2024 — Present
Spearheading execution of key brand programs across nine franchise states and collaborating closely with field sales, brand teams, and distributor partners to align commercial priorities with cultural and consumer relevance.Oversee the creation and implementation of our new 360°cross regional, On & Off Premise program designed to drive trial, relevance and cultural impact in 5 target markets. Convert national brand campaigns into localized field tools to enable sales teams with actionable assets and market-specific strategies.Design and execute large-scale activations while leading end-to-end coordination, stakeholder engagement, and budget adherence.Build go-to-market strategies for innovation launches, coordinating execution, funding approval, and performance measurement.Represent customer and shopper voice in internal strategic planning, as well as identifying potential executional gaps while aligning to commercial sales goals.
Education
Hampton University
Bachelor's degree
Skills
- Broadcast
- Leadership
- Purchasing Negotiation
- Sales Management
- Marketing
- Wireless Networking
- Influencer Marketing
- Mobile Devices
- Product Placement
- Planning & Execution of Events
- Event Planning
- Customer Service
- Project Management
- Sap
- Branding & Identity
- Nonprofits
- Interior Design
- Time Management
- Selling
- Sales
- Social Media Marketing
- Non-Profits
- Wireless
- Negotiation
- Marketing Liason
- Sponsorship Relations
- Management
- Social Media Advertising
- Marketing Strategy
- Retail
- Budgets
- Event Management
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