Ilona Maslanka

About Ilona Maslanka

Dynamic and results-oriented Group Vice President of Search Marketing at Razorfish, with over 19 years of extensive experience driving innovative search strategies and digital marketing initiatives. My career has been dedicated to harnessing cutting-edge technologies, including AI and data analytics, to optimize campaign performance and deliver measurable results for clients.I excel in leading high-performing teams, fostering a culture of collaboration, innovation, and continuous learning. With a strong background in search engine marketing, I have successfully developed and implemented comprehensive strategies that align with client objectives while addressing the ever-evolving digital landscape. My approach emphasizes data-driven insights, thorough market analysis, and the seamless integration of search efforts with broader marketing strategies.As a trusted advisor to clients, I focus on building strategic relationships and delivering tailored solutions that drive growth and enhance brand visibility. I am passionate about mentoring the next generation of marketing leaders and actively contribute to industry thought leadership by sharing insights and best practices.Let’s connect to share insights, explore collaboration opportunities, and further advance the search marketing landscape together!

Experience

1. Gvp, Paid Search

   Razorfish

   Feb 2024 — Present · NY, US

   Lead paid search strategy and execution for a diverse client portfolio, with Marriott International as the largest global account, driving measurable business results across multiple markets.• Oversee a team of 18+ search marketing professionals, fostering growth, collaboration, and innovation through hands-on leadership and mentorship.• Champion the integration of AI-driven optimizations and advanced automation to deliver greater efficiency, personalization, and ROI at scale.• Partner closely with media, creative, analytics, and client teams to develop holistic, full-funnel digital strategies that align with brand goals and market trends.• Serve as a trusted strategic advisor to senior client stakeholders, translating complex marketing data into actionable growth plans.• Represent Razorfish in industry panels, thought leadership content, and client innovation workshops, reinforcing the agency’s leadership in performance marketing.

Education

• AGH University of Krakow

  Master's degree, Management and Marketing, Major: Computer Science in Management

  2002 — 2007

Skills

• Performance Based Marketing
• Mobile Advertising
• Mobile Marketing
• Google Adwords Professional
• Digital Marketing
• Social Media Measurement
• Budget Monitoring
• Msn Adcenter
• Lead Generation
• Sem
• Scrum
• E-Commerce
• Facebook
• Online Marketing
• Yahoo Search Marketing
• Google Analytics
• SEO
• Analytics
• Google Adwords
• Facebook Marketing
• Multivariate Testing
• Web Project Management
• Media Buying
• Affiliate Marketing
• Campaign Management
• Online Advertising
• Ppc
• Web Marketing
• Email Marketing
• Conversion Optimization
• Keyword Advertising
• Social Media Marketing
• Advertising
• Web Analytics
• Ppc Bid Management
• New Media
• Online Marketing Analysis
• Omniture
• Link Building
• Online Lead Generation