Ilona Bilevych
Manager Account Management @Roundel
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WORK HISTORY
Manager Account Management @Roundel
NY, US
Own and grow a $22M annual retail media portfolio for Nestlé, spanning onsite (Search, Display) and offsite (Social, Programmatic) channels.+ Lead strategic planning and execution for omnichannel retail media campaigns aligned to client business goals and seasonal retail priorities.+ Drive portfolio revenue growth by leading full-funnel retail media strategy across key CPG brands and seasonal retail moments.+ Optimize campaign performance using ROAS, CVR, sales lift, and incrementality insights — improving efficiency and maximizing return on investment.+ Partner cross-functionally with Sales, Media Strategy, Analytics, and Ad Ops to ensure seamless campaign activation and delivery.+ Identify and close upsell opportunities across new ad products and offsite channels, expanding advertiser investment.+ Translate complex performance data into executive-ready business insights that inform future budget allocation and long-term strategy.
EDUCATION
Pace University - Lubin School of Business
Bachelor, Business Administration; Marketing; Advertising and Promotion
SKILLS
ABOUT ILONA BILEVYCH
Strategic retail media account leader with 10+ years of experience managing multimillion-dollar digital portfolios across retail media networks and premium publishers. Expert in cross-functional collaboration, data-driven strategy, and omnichannel campaign execution.
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