Ilke Prawitz
Senior Research Analyst @Customer Care Measurement & Consulting
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WORK HISTORY
Senior Research Analyst @Customer Care Measurement & Consulting
EDUCATION
Lubar College of Business
Bachelors
ABOUT ILKE PRAWITZ
Over twenty years of marketing and market research experience with an emphasis in customer satisfaction, loyalty, and brand perception research in both B2B and B2C environments. Proven strength in discerning findings, translating the voice of the customer using both quantitative and qualitative research methods, synthesizing primary and secondary research sources, and developing insights regarding customer behavior. Specialties: Methodology development, survey design, internet survey programming, statistical programming and data analysis including CHAID, Cluster Analysis, Conjoint Analysis, Factor Analysis, Regression, and various qualitative techniques.
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