Iliyas Patel

About Iliyas Patel

I help brands protect visibility, recover traffic, and unlock growth in a world where search is shifting from SEO → AEO (Answer Engine Optimization) → AAO (Agentic AI Optimization).With 15+ years of experience in Technical SEO, Digital Analytics, and MarTech — backed by an MBA in Web Analytics — I specialize in building tracking, measurement, and optimization systems that deliver long-term business impact. What I Do• I design and implement end-to-end SEO and analytics strategies across web & mobile:• Technical SEO & AEO/AAO Readiness• JavaScript & Angular SEO, crawl budget optimization, Core Web Vitals• Structured data, EEAT, site architecture, internal linking strategies• Solving organic traffic drops, penalties, and algorithm update hits• Digital Analytics & Measurement• Full GA4, GTM (client & server-side), Firebase, BigQuery, and Consent Mode implementations• Cross-domain, iFrame, ecommerce, and privacy-compliant tracking• Marketing dashboards in Looker Studio, Power BI, BigQuery SQL, Python, and automation• Attribution, Ads & Conversion Tracking• Google Ads, Meta Ads, and server-to-server conversion APIs• Incrementality, cookie-less tracking, and predictive measurement• Unified measurement frameworks that combine web, app, and offline touchpoints Platforms I’ve Worked WithShopify • WordPress • WooCommerce • Magento • Drupal • React • Angular • Laravel • iOS & Android apps Business Value I Deliver• Recover lost traffic and revenue after SEO drops or Core Updates• Build privacy-compliant, future-ready analytics stacks• Translate complex GA4/BigQuery data into clear, actionable business insights• Future-proof brands for the shift toward Answer Engines & AI AgentsIf your business needs SEO stability, smarter analytics, or AEO/AAO strategies to thrive in the AI era, let’s connect.

Experience

1. Senior Web Digital Analytics Consultant - Ga4 360, Gtm 360, Gbq, Consent Management

   Bright Horizons

   Nov 2024 — Present · US

   I have more than 15 years of experience in Google Analytics (GA3, GA4 - 360), Google Tag Manager and eCommerce tracking for both web and Apps. I will set up all goals, sales, conversions, and all actionable items tracking and enhance marketing events. Third party pixels integration with KPIs. Platforms and technologies - Google Analytics 4 (GA4)- Universal Analytics ( UA )- Google Tag Manager ( GTM )- Consent Management (OneTrust, TrustArc, Observer Point. Google Consent Mode V2)- Cookie Consent Setup and Privacy Identifying Information hashing (GDPR / CCPA compliance)- Cookie-less tracking setup via Advanced Google Consent Mode- Data analysis and Attribution Modelling- Tracking Infrastructure plan and documentation- Google Looker Studio Reports with third party integrations, cross channel reporting- Firebase- Google BigQuery ( GBQ )- Google Cloud Platform- Privacy Act Compliance - General Data Protection Regulation (GDPR)- California Consumer Privacy Act (CCPA)- Minnesota Consumer Data Privacy Act (MCDPA)- Tennessee Information Protection Act (TIPA)- LGPD Languages and Frameworks HTML, JavaScript (Custom JS, Data Layer), and CSS Product Technologies I worked with Shopify, Wordpress, WooCommerce, Magento, Drupal, IOS Apps, Android Apps, React and others.

Education

• NATIONAL INSTITUTE OF ELECTRONICS & INFORMATION TECHNOLOGY (NIELIT)

  A level, Computer Science and IT

  2007 — 2008

• Saint Meera Convent School, Ujjain

  HSS (10+2), Maths, Physics, Chemistry

  2003 — 2004

• ORIENTAL UNIVERSITY

  Doctor of Philosophy - PhD, Web Analytics, Digital Marketing, Data Science, Business, Management, eCommerce Managment

• NATIONAL INSTITUTE OF ELECTRONICS & INFORMATION TECHNOLOGY (NIELIT)

  O level, Computer Science and IT

  2005 — 2006

• National Institute of Information Technology

  Honours Diploma in Web Application (HWA), Information Technology

  2004 — 2004

• Vikram University

  BA(C.A.), Computer Application

  2006 — 2009

• Suresh Gyan Vihar University

  Master's degree, Data Analytics and Business Intelligence

  2016 — 2018

Skills

• Conversion Optimization
• Google Adwords
• Keyword Research
• Sem
• Google Analytics
• Yahoo Search Marketing
• Adsense
• Social Media
• Social Media Marketing
• Digital Asset Management
• Facebook
• Web 2.0
• Search
• Search Analysis
• Msn Adcenter
• Blogging
• Lead Generation
• Local Search
• Social Networking
• Online Marketing
• E-Commerce
• Email Marketing
• Web Project Management
• App Marketing
• Entrepreneurship
• SEO
• Smo
• Web Marketing
• Content Marketing
• Online Advertising
• Display Advertising
• Web Analytics
• Ppc
• Content Management
• Mobile Marketing
• Youtube
• Affiliate Marketing
• Omniture
• Link Building
• Analytics