Ilir Pruthi

Website and Social Operations Specialist @The Salvation Army USA Eastern Territory

West Nyack, NY, US

Serving on national CMS migration task force, collaborating on UX/UI strategy and design frameworks to enhance digital user experience across organizational platforms.• Led initiative to optimize CRM-data warehouse integration, implementing end-to-end transaction tracking that simplified access to business intelligence, empowering teams with valuable insights for strategic decisions.• Designed a unified project management framework that bridged departmental silos, improving team coordination and scalable execution.• Created a high-impact technology solution that dramatically boosted quarterly revenue streams through innovative architecture development.• Authored a comprehensive social media playbook that standardized digital communication across the Territory, driving brand consistency while providing teams with best practices and training resources for effective social media engagement.• Led the creation and optimization of landing pages to support multi-channel campaigns, integrating cloud service solutions.• Conducted a comparative analysis of Hootsuite and successfully transitioned to Sprout Social, onboarding divisional leads to enhance social media management and security architecture design.

Pace University

BS, Information Systems and Business